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Music Victoria announce 2018 ‘Live and Breathe’ Membership Drive (19-29 March)

19 Mar 2018

From Monday 19 to 29 March, Music Victoria are urging all who live and breathe Victorian music to sign up or renew an existing membership and help keep the local scene alive.

As a member of Music Victoria, you’ll get access to exclusive workshops and professional development series including the Victorian state government’s Live Music Professionals Program, plus discounts on a huge range of products and services including gear, merchandise, advertising, studio hire, consulting, travel, workshops, plus cheap food and drink at your favourite local venues.

With a current focus on mental health within the music industry, Music Victoria is proud to announce new membership benefits with The School of Life, Melbourne Meditation Centre, The Mind Room and Genesis Fitness all offering discounts on workshops, and a discounted Gold Membership at Genesis Gyms across Victoria.

Not only will you have access to all of these benefits and more, but all who sign up throughout the Drive will automatically go in the running to win one of over $8,500 worth of prizes. The 2018 membership drive sees the introduction to prizes in categories for Small Business Members, Band Members, Regional and Outer Suburban Members, Venue Partners, and Individual Members.

This year, we've pulled out all the stops with our membership video, teaming up with some of the state’s most prevalent performers and avid music lovers to give the rundown on exactly what Music Victoria is about and just how far your membership money goes in the 2018 ‘Live and Breathe Music’ Membership video.

Enlisting the Amateur Hour team to produce the video, the script was written by Music Victoria’s very own Laura Imbruglia who also stars in the hilarious video. Touching on grant applications, industry coaching services, mentorship, workshops, master classes and discounts, the video stars musicians Ecca Vandal, Sophie Koh, Benny Walker, Stella Angelico, Jake Mason (Cookin’ On Three Burners), Slattz (King Parrot), Lauren Hammel (High Tension/TFS), Pablo Alvarado (Mesa Cosa), Broads, Andrew Swann, Ben Franz (The Waifs/Brooke Russell), plus the Music Victoria staff Patrick Donovan, Al Parkinson, Nick Cooper and Sarah De Borre learning and explaining the value of being a Music Victoria member.

Watch the ‘Live and Breathe Music Victoria’ Membership Drive video here:


In 2017 over 1500 members helped Music Victoria to reach some amazing feats including: publishing the Victorian Live Music 10 Point Plan and helped educate and support venues to access Good Music Neighbours grants, partnering with the government to bring the international renowned Music Cities Convention to the Southern Hemisphere for the first time, and assisting Visit Victoria to make live music a brand pillar and the pre-eminent global professor in music strategy Sound Diplomacy’s Dr. Shain Shapiro to declare Melbourne the “Live Music Capital of the World”.

Your 2018 membership fees will help Music Victoria to continue this vital work for you and your living, breathing music community.

Become a member of Music Victoria today!


$33 – Individual member / $22 – Concession member

$66 - Band membership (All band members receive their own individual card)

$66 – Non-profit organisations

$150 – Small Business Partner (15 or fewer employees)

$330 - Venue Partner

$550 – Gold Partner

$990 – Platinum Partner

*Prices are in Australian dollars & include GST


MEEUM - 20% discount on workshops (coding, computer programming, etc)
The School of Life – concession rates on self-care workshops.
Melbourne Meditation Centre – concession rates on courses or workshops.
Rhea Caldwell Photography – 10% discount on photo shoots
Blues Train, Queenscliff – 10% discount on tickets
Sam Orchard – 10% discount on music videos
The Alamo, Brighton East: 10% discount on studio hire
Nuraphone: 20% off the full price of Nuraphone headphones (1 use per person)
OpenLIVE: 10% discount for artists
Genesis Fitness: Discounted Gold Membership at Genesis Gyms Victoria
Factory Sound: Discounts on selected stock + testing & tagging
The Bridge Hotel Castlemaine: 10% off meals
The Mind Room – 20% off all workshops
El Perro Productions – 10% off Producer services
INSPIRED Healing and Wellness – 30% off first one-on-one healing and reading session (1.5 hours)



Prize packs and vouchers from Mountain Goat, Forum Melbourne, Blue Groove Vans, Zo Damage Photography, Girls Rock, Polyester and Northside Records, RRR, MESS, World Of Music & TheBlues Train (Queenscliff).

Tickets for Theatre Royal Castlemaine, Melbourne Recital Centre, Thornbury Theatre, The Bowery Theatre, St Albans, Karova Lounge Ballarat, Barwon Club Geelong, I Manage My Music workshop, and Music Cities Convention.

Mentorship from musician Dallas Frasca and Herald Sun journalist Mikey Cahill.

Consultancy from The Gild Group and Studio Legal

Advertising opportunities with Forte Magazine, Plakkit print and distro, and PBS 106.7FM

Recording and filming from The Alamo Studios and Semiconductor Media.

Free duplication and pressing
from Dex Audio (cassettes) and Zenith Records.

Full prize list is here.

All prizes drawn on Tuesday 17 April.

Members have until Thursday 12 April to make payment for a chance to win.







Music Victoria is proudly supported by :