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CEO Report - November 2017

30 Nov 2017

Dear members and subscribers,

It’s an exciting time of year for music. Melbourne Music Week kicks off today with a Wurundjerri Welcome to Country, smoking ceremony and performance by Melbourne Music Prize winner Kutcha Edwards at The Carpark next to the hub at St Paul’s Cathedral, a free all ages Live At The Steps concert at Parliament House, and a huge opening concert at St Paul's. The Age Music Victoria Awards takes place at 170 Russell on Wednesday night and then the Face the Music Summit takes over the hub on Thursday and Friday. Check out the program here:

We have chosen this exciting week to run the second Melbourne Live Music Census, supported by The City of Melbourne, City of Yarra, City of Port Phillip and the students from COLLARTS, RMIT, JMC and SAE. On Saturday November 25, dozens of students will be visiting venues across the state to record key information about live music activity at venues. Venues, musicians as well as patrons, will be asked to fill out one of three surveys about their live music activity, which will be hosted on the Music Victoria website. Why should you engage with the census? Well as with the marriage equality survey this week proved, numbers don’t lie. The industry used the data from the last Victorian Live Music Census (carried out five years ago), to prove that live music is one of Victoria’s greatest assets, and is worth investing in. It helped persuade Visit Victoria to recently make live music one of its key branding pillars, and for Sound Diplomacy’s Dr Shain Shapiro to announce at the Music Cities Convention in Memphis last month that Melbourne was ‘’the live music capital of the world’’. So get amongst it over the next ten days, and make sure you fill out the survey so we can advocate for even more support for our live music scene.
Click attending on the facebook event to get notified when the census goes live.

See you at The After Party,
MV crew.

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