Live Music Professionals is a business coaching program that works with Victorian independent promoters, venue owners, band bookers or venue managers who want to build their small to medium live music businesses.
Across four years from 2017 to 2020, Live Music Professionals created a formidable reputation of building capacity across the sector with 78 promoters, band bookers and venue owners coming through the program. They were coached by some of the sector’s most revered business owners, venue programmers, lawyers, accountants, publicists and brand specialists while also attending specialised conferences aimed at business up-skilling.
Now in 2021-22, a new opportunity has been secured to support our alumni in creating a lasting legacy through a regional and outer-suburban live music program.
In early 2021, Live Music Professionals alumni were invited to submit an expression of interest to participate in the project which has seen them access funding to deliver a broad range of live music events across regional Victoria and Melbourne’s outer suburbs. These live events will take place between December 2021 and July 1st 2022.
Live Music Professionals Alumni Program is part of On the Road Again, a Victorian Government initiative to bring live music back across the state. The Alumni program aims to contribute to the recovery and support of Victoria’s music community through the delivery of over 40 live music events around Victoria.
Stay tuned for a full program of 2022 events with live music events happening in the following towns:
The Live Music Professionals Alumni Program is part of On the Road Again, a Victorian Government initiative to bring live music back across the state.
