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On International Women’s Day (IWD), we at Music Victoria, want to take the time to reflect on the history of this important date as well as highlight some of the amazing women and gender non-conforming people in our industry doing amazing things. 

The origin of IWD dates back to 1910 when Clara Zetkin, leader of the Women’s Office for the Social Democratic Party in Germany, proposed the holiday at the second International Conference of Working Women in Copenhagen. More than 100 women from 17 countries expressed their support to bring this initiative to life. Meanwhile, the first IWD celebration in Australia was held in Sydney in 1928, organised by the Militant Women’s Movement. Women called out for equal pay, an 8-hour workday for shop girls, and paid leave—and eventually, the event spread into Brisbane the following year. In 1931, annual marches were launched in Sydney and Melbourne and are still practised today.

Nowadays, we continue to redefine true gender equality and reflect and advocate for the changes necessary to advance the cause. However, many women, trans and gender-diverse people still feel underrepresented on International Women’s Day. Last year, the More Voices, More Representation campaign reported that almost 6 of 10 women in Australia do not feel represented on IWD. At Music Victoria, we acknowledge that there is a lot of work to be done and this doesn’t lend itself to only women in the industry, but also to gender non-conforming people, trans folk, as well as many others from minority communities. 

We had the chance to interview trailblazers who have led the way in the Victorian music industry. Below, they talk about their experiences, contributions and journey so far.


Sosefina Fuamoli (she/her)
Music Journalist, Broadcaster & More

Sosefina Fuamoli speaking at an event

Photo Credit: Scott Ehler / Scott & Co

 
What is your role?

Day to day, I'm a music journalist and broadcaster. I also freelance across a number of different copywriting and industry speaking/facilitating roles.


How did you start working in the music industry?

I began reviewing shows and records when I was still at university. When I graduated, I began doing more of this, eventually entering an editor role with an Australian music publication...and then it went from there!   

Throwback! What were your dreams when you were younger? Have they evolved over time and/or have you achieved them?

I knew I wanted to be involved in the live/creative space because I had spent pretty much all of my teenage years performing and around live music. I also knew I wasn't musically talented, but I enjoyed the storytelling element of music, which led me to writing. I guess I have achieved them, but I'm always looking to what the next challenge/step of that evolution is.

What advice would you give someone wanting to get into the industry? 

Take your time with it. Even now I have to sometimes remind myself that my journey or career is going to go at its own pace; there will be some incredibly busy and chaotic times, and sometimes it may feel a bit quieter. And that's okay, too. Just focus on what you're passionate about and things will work out.


Emily Kelly (she/her) & Rebecca Reato (she/her)
Deathproof: Publicity & Marketing

Bec and Em from Deathproof looking through records

Photo Credit: Bobby Dazzler

 
What is your role?
We own and run a marketing company called Deathproof. We work both in and on our company in a billion different capacities, daily. Generally, we love to dream up exciting marketing and PR strategies for our clients. Because we work primarily in the arts, we're usually tasked with being extremely resourceful and creative to offset the inevitable financial restraints. 
 
How did you start working in the music industry?
Em attained a Bachelor of Media and freelanced as a music journalist before moving to Shock Records' PR department. 
 
Bec studied for a Bachelor of Business - Music Industry, landed an internship at Rubber Records then got a paid gig in the merchandising team at Sony.
 
Throwback! What were your dreams when you were younger? Have they evolved over time and/or have you achieved them?

We both thought tour managing would be incredible. Then we went on one tour, learned the meaning of a 'lobby call' and we put that dream to rest. Otherwise we had hoped Deathproof would live up to it's name and become a sustainable business. Almost fifteen years later we have easily surpassed all of our initial expectations. 

What advice would you give someone wanting to get into the industry? 

Don't wait for permission to start. You don't need an employer to start working and creating. We would view someone making zines, volunteering at community radio, helping out at a festival or creating content as very favourable candidates for a paid marketing and/or events role. 


Alice Ivy (she/her)
Artists, Producer, Songwriter and Label Owner

Alice Ivy press photo in front of a car

Photo Credit: Dominik Schmarsel

 
What is your role?
I’m an artist, a songwriter, a music producer, a DJ and the founder/director of an independent label called Kewpie Mayo Records.
 
How did you start working in the music industry?
After completing a Bachelor of Arts (Music Industry) at RMIT university, I interned at a couple of different management companies and record labels in Melbourne and volunteered at Falls and other local music festivals. I was also making heaps of music in my bedroom, which evolved into my Alice Ivy project. I started releasing music back in 2016, and it’s pretty much taken over my life ever since!
 
Throwback! What were your dreams when you were younger? Have they evolved over time and/or have you achieved them?

Growing up I always dreamed of playing in a band. I’d never even considered the possibility of having a solo artist project or writing or producing music for other artists, let alone starting a record label, but here we are, and I’m loving every minute of it.

What advice would you give someone wanting to get into the industry? 

Be kind and surround yourself with positive people. Building a strong community around you is one of the best things you can do in order to have a sustainable career in music. 


Ebony Rattle (they/them)
Production Manager and Sound Engineer

Photo Credit: Alex Mraz

 
What is your role?
I currently work as a production manager and a freelance sound engineer. 
 
How did you start working in the music industry?
I started out in the music industry after I graduated with a media degree by interning at Chapter Records with the wonderful Guy and Ben. After that, I interned a few days a week at Warner Music Australia. In 2016, I went to the Listen Conference and participated in a live sound workshop with an incredible sound engineer, Lara Soulio. After the workshop, Lara shared her number with the group, and although I was too scared to touch the desk at the conference, I texted Lara and asked if I could learn some more. I went into the Old Bar and Lara got me straight onto the desk after explaining everything to me, and since that day, I've never looked back! 
 
Throwback! What were your dreams when you were younger? Have they evolved over time and/or have you achieved them?

I guess I always had a dream where my life would have something to do with music, but I wasn't really sure what I wanted to do until I met Lara! I'm not only lucky to have met her when I did, but I'm also privileged to live in a city with such an amazing music scene full of wonderful people I've been friends with for well over a decade now. Without the friendship and support of the community around me, there's no way I would have achieved as much as I have. 

What advice would you give someone wanting to get into the industry? 

If you're interested in doing live sound or learning more about it, at your next gig, go up and talk to the engineer after the set. I'm always happy to share whatever knowledge I have with others, and I'm excited to meet new engineers or people that want to learn more about what we do! The biggest thing for me was and still is community. Being involved in the music scene since I was eighteen, just going to gigs and meeting people, paved the way for the most wonderful friendships and career - and I'm so blessed. 


Xylo Aria (she/her)
CEO - Music Production for Women

 
What is your role?
I'm the CEO and Founder of Music Production for Women which is a teaching platform created to empower more women in the music production and music technology space.
 
How did you start working in the music industry?
I started off as an artist and singer-songwriter. I was making downtempo, R&B music and eventually got very tired of relying on other producers to make my music! At this point I decided to start producing my own music. Getting to a point where I was producing for myself, I was wondering why it took me so long to get into it and found that there were very few women producing music that I knew. Reflecting on this I thought about what would have helped me to get into music production earlier and it came down to three main things, firstly, having technical production content created with women in mind as an end user, secondly, having a safe and supportive community, and lastly, having relatable role models in this space. I then decided to put all of these things together in a teaching platform and started MPW in 2019. It's definitely being a wild ride but I have now been running this organisation full time for three years and have an incredible team without whom I could not do when I do. 
 
Throwback! What were your dreams when you were younger? Have they evolved over time and/or have you achieved them?

When I first started in music I had dreams of touring my music around the world that I guess many artists have when they start. Over time, I've realised that the touring lifestyle does not suit my personality at all and is not something I could keep up! I think often when we start in music, our idea of success is based on what we see the biggest artists in the world doing, without thinking about the life that comes along with that. Since starting MPW however I just want to see it's presence grow, and for all women and non-binary people who need the support to get started in music production, to know that it exists and that we are there for you! When I started MPW I would have never believed that it would lead to running multiple International events across different continents and collaboration with the biggest Pro Audio brands in the world, so it has been incredible to see these opportunities come about.

What advice would you give someone wanting to get into the industry? 

Dig deep and truly connect with why you want to do this. It is definitely a tough industry to create a sustainable career in, so if you can stay connected to your "why", it will motivate you to keep going for the long haul. Because, and I know this is said way too much, but it is so true, it is a marathon and definitely not a sprint!


Michelle Grace Hunder (she/her)
Photographer & Studio Owner

 
 
How did you start working in the music industry?
I started working in the industry in 2011 when I started taking photos of local rappers at live shows around Melbourne and documenting the Hip Hop scene. I sort of progressed to shooting outside the hip hop scene after my 2018 project Her Sound Her Story, and now focus on producing press shots and single/album covers for artists.
 
Throwback! What were your dreams when you were younger? Have they evolved over time and/or have you achieved them?

Mostly I dreamed about playing basketball for Australia (lol) or having a sport focused career which I actually did for the first 8 years of my working life before I was in the music industry. I didn't pick up a camera until much later !

What advice would you give someone wanting to get into the industry? 

It’s kind of such cliche advice but making genuine friends with people in the industry is so key, and not just to ‘get things’ from or for any other reason that to have a great support network for advice. Its not the easiest industry to work in and its quite unconventional in many ways but also can be really fun and obviously filled with awesome experiences.


Vivan Vo (she/her)
Artist Manager, Radio Presenter, DJ & Event Producer

DJ Vivian Vo

Photo Credit: Maria Thao Nguyen

 
 
What is your role? 

As Small FRY I wear a few hats:

  • Artist manager to Rainbow Chan, Yeo and Small FRY (as a DJ)
  • Founder of Big Bao (alongside two other members), curator and producer. We throw parties and events showcasing Asian-Australian artists and diverse sounds
  • DJ –  I have mixes featured on NTS Radio, FBi Radio, Assemble Papers and Frankie Magazine
  • Presenter of Mooncake on Triple R 102.7FM, celebrating music from Asia and artists of the Asian diaspora
How did you start working in the music industry?
My first taste of the music industry was volunteering SYN Radio, I was a broadcaster, producer and Assistant Music Director. My first paid full-time job was as a PA at a management company for major Australian pop acts. Then I was a publicist at a radio plugging company. I launched Small FRY as a company in 2015, and eventually use that moniker for everything I do.
 
Throwback! What were your dreams when you were younger? Have they evolved over time and/or have you achieved them?

My career goals have definitely evolved over time because I never set out to be where I am now. When I was young, I played the piano but wasn’t very good. At Uni, I studied Multimedia/Media Studies, which helped me try a bit of everything. It wasn’t until SYN Radio, did I realise even though I didn’t have the musicality to make music, I just wanted to work in the music field. Community radio also introduced to me to wider and weirder music genres outside of commercial pop music, where I really honed in on my music taste, which always continues to evolve.

What advice would you give someone wanting to get into the industry? 

I would say that working in the music industry in one thing, but building a music community is the most important thing. Find and hold people around you who share the same values and goals (and music tastes). For me, it’s being a part of a community like Triple R or building my own around Small FRY and Big Bao.

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