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New Melbourne Tourism Campaign Highlights Music As A Key Branding Pillar

27 Oct 2017

New Melbourne Tourism Campaign Highlights Music As A Key Branding Pillar

Visit Victoria have just launched Victoria’s new tourism campaign – our first since 2011.
Music Victoria is thrilled that Visit Victoria is promoting live music as one of its key branding pillars.

Every state in Australia can offer sport, wildlife, food, fashion and theatre, but Victoria is the only state with 400 plus venues and 350 festivals with music and this enhanced branding will result in more visitors and drive audiences and profile for Victorian artists.

People in Victoria demand music at every experience so we expect to see more live music at sporting events, fashion shows, museum and art gallery exhibitions. We have been highlighting the diverse offering music contributes to the visitor experience for a number of years. Part of that offering is the diversity of music and venues, so we expect that will play a big part in the campaign.

See the campaign video here and get excited!

 


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