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CEO Report April 2016 - Creative State Strategy

29 Apr 2016
Dear members and subscribers,

 
Victoria – the Place to Be. It used to be our (fairly naff) number plate slogan. But it’s pretty clear that Victoria is the place to be if you work in the Creative Industries.

The Minister for Creative Industries, Martin Foley MP, launched the state’s first ever creative industries strategy, Creative State last week. It was heartening to hear a minister talking so effusively about the various benefits of creativity and the arts, particularly when other governments are going backwards in this area.

"Creativity and cultural activity enriches our human condition", the Minister said before a set from Victoria’s finest female soul singer Emma Donovan. ‘’It defines who we are. It changes and reshapes our world. It inspires us, helps us build stronger, more cohesive communities. It increasingly drives new jobs and innovation. Creative State' puts creativity at the heart of Victoria's future."

The Minister announced more than $115 million would be allocated in this week’s State Budget to support 40 new initiatives to strengthen our film, television, digital games, design, fashion and arts sectors, including music. Initiatives aim to support creative enterprises, create new jobs, support large scale internationally recognised work, increase exports and boost tourism. Musician Ella Hooper has been invited onto the Creative State Advisory Board to help implement the changes.

This comes on top of the $10 million Music Works package which is currently being rolled out.  More good news for everyone who works or has an interest in the music industry, surely we'll see further migration of artists to Melbourne from other states and globally.

The strategy was produced from a year of consultation, which included more than 10,000 contributions. Music Victoria attended a number of these sessions. While the State Government decided against taking up our suggestion to change our number plate slogan to ‘’The Creative State’’ (opting for the Education State), I think the industry is happy to take the $115 million consolation prize.

If you want to learn more about the strategy, check out their website or buy a ticket to the Creative State Forum on 5 May.

Congratulations to the recipients of the latest Music Works quick response grants awarding $50k to the VIC music industry. Check out the recipients here.

Anyway, that's all for now. See you in the moshpit - Patrick, Chloe and Nick

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